Do You Know? Social media is the backbone of a business.
Through top social media platform, it is now possible to reach all types of customers.
It is crucial to choose the right social media platform to promote your business. It is also essential to stay updated regarding new social media platform in India.
You can’t stick to the old ones forever! I PROMISE If you read this article till the end, you will get a list of new social media platform in India, and it will help you choose the right platforms to promote your business.
Most used Social Media in India 2020
There are various social media platforms with various niches and features. But, we have categorized the top 17 best social media platforms to scale your business at a high level.
Trel was launched in the year 2017. It is a community-based social media platform in India where short videos can be created according to your interest.
Moreover, Trel also consists of some features like shop, share, create, and discover. The audience can discover ongoing fashion, beauty tips, recipes, and many more on trel.
Trel provides users to create Content in various Indian languages. This app is all about fun!
Video apps are gaining popularity with the rise in the craze for funny videos and vines. It is a video on Pinterest for Indians and also most used social media in India 2020.
Number of active social media users in india 2020 per month: 25 million [approx]
Tumblr was launched in the year 2007. Tumblr is a bit different from all other social media platform in india
Tumblr is in top 5 social networking sites in India that allows users to post a wide range of content like text, links, video, audio, and many more. It also gives users the option to change the theme.
Dashboard functionality allows users to search for tags and add followers. The audience can go through the content and reblog anything they like.
If you are interested in creative and exciting Content, then Tumblr is the right platform for you as it is the most used social media in India 2020.
Number of active social media users in india 2020 per month: 555 million [approx]
Wattpad is one of the best social media platform in India. This social media platform is designed for passionate writers and readers.
Wattpad is a place to write, read, share, and connect through stories. It is an ideal platform for a reader looking for a new genre or a writer who is willing to publish his or her work globally.
It is a platform for writers to showcase their creativity. Wattpad is a fusion of stories for readers. It includes genres like fiction, humor, poetry, and fan fiction.
Many authors of Wattpad got a chance to work with professional publishers and several multi-media companies.
If you are passionate about writing or someone who likes to read, then Wattpad is a perfect newest social media platform 2020 for you.
Number of active users per month: 80 million.
Houseparty is the newest social media platform in India 2020 and it is the most popular social media platform in india.
On this platform, you can connect with your friends and family face-to-face through video calling. Houseparty is rapidly gaining popularity because of its ability to host group video calls easily.
Besides video calls, HouseParty also has the feature of playing games with your friends and family during free time.
This application is available for Android, IOS, and macOS users. For operating HouseParty on your pc, there is an option available for downloading the Google Chrome extension.
All you have to do is download it from Chrome and signup. Although playing games are not available on pc, you can do video calls on pc or laptop.
Houseparty is the best new social media app 2020 and it is safe to use. This application does not compromise in any way regarding safety.
There is even one function called private mode available to prevent strangers from joining your house party.
Number of social media users in India 2020 per month: 5 million.
Flickr is a social media platform in India that was launched in the year 2004. Flickr is popular among photographers and graphic designers. It is an image sharing social media platform.
On Flickr, users can upload and store images in their style. Users can also share those stored images with their friends and family.
Moreover, Flickr has also become a video hosting service. Users can also upload videos on Flickr that is why it has become a popular social media platform in india.
Some advantages of using Flickr are:
- Arrange photos in your style
- Share photos with friends and family personally or publically
- Create groups for various occasions
- Research for creative and unique images
- Create a connection with like-minded individuals
Goodreads is a popular social media platform in India since 2006. It is an online community of readers and book lovers who share book recommendations, quiz, trivia, reviews, and many other things.
Good reads are favorable for every reader out there. This social media platform in india is used to design in a way that any member can find almost every non-academic book here.
Following are some purposes of Goodreads:
- To discover various kind of books of different genres
- To write and read some humorous and insightful reviews of various books
- To be a part of various reading groups that hold monthly quizzes, discussions.
- To connect with like-minded people and share your thoughts with them
- To Take part in trivia and quizzes about books
- Keep track of books you have read and accomplish your yearly goal of reading a various number of books
Whether you are a reader or writer, Goodreads is the best place for you.
Facebook is the most used social media in india 2020. It is one of the oldest and simplest forms of social media platform in India.
Most probably, everyone knows about this platform. Earlier, Facebook was just a medium to connect with friends and family, but now, Facebook is a lot more than that!
Many massive companies and small businesses are operating Facebook to run and promote their business.
Audiences from every age group are present on Facebook; hence, it becomes easier for companies to reach a broad audience range.
There is also Facebook Messenger to chat with your friends on Facebook. It is the top social media platform in India 2020.
The reason behind the success of Facebook is its ability to transform according to generation. Facebook has now become a necessity and most effective medium to connect with the audience and customers.
Trends come and go! But Facebook is still at the top.
Active social media users in india 2020 per month- 1.59 billion.
Instagram has been a popular social media platform in India since 2012. It is one of the most popular forms of social media platforms among youngsters.
Moreover, every age group is gradually adopting the usage of Instagram. Earlier, Instagram was merely a photo-sharing application.
Instagram has many exciting features like filters, stickers, stories, polls, and many more. These features attract many users of Instagram.
There is also an option to convert your personal account into a professional account if you wish.
If your account is professional, then you can go through the insights of your account and posts.
Instagram is becoming a massive platform for businesses, as Instagram’s features are handy and favorable for running a business. It is also becoming a medium to earn for many people.
People are starting their careers as influencers, digital marketers, social media managers, and many more on Instagram.
And the best part about Instagram is, it allows you to focus on the quality of Content rather than quantity. Instagram is in the top 5 social networking sites in india.
Number of social media users in india 2020 per month: 400 million.
YouTube is the most used social media in India since 2005. It is a video-driven social media platform that allows you to upload, view, like, and comment on various videos.
Moreover, it is the second-largest search engine after Google. Video is one of the most effective formats to reach a broad audience.
Google and other search engines prioritize the sharing of the video. Hence, sharing a video on YouTube can be very advantageous for promoting their business.
People tend to spend a tremendous amount of time on YouTube as they prefer videos over text. It is the best social media platform in India till date.
YouTube is also a medium of entertainment for the audience. People are getting attracted to funny videos, vlogs, vines, and many more.
There are also tons of informative videos available on YouTube so that the audience can gain knowledge from YouTube. It is the best new social media apps of 2020.
Number of logged-in users per month: 2 billion.
Twitter is the top social media app in India since 2006. This social media platform allows you to convey your message in a short text called tweets.
Twitter also contains a feature to promote businesses and shop directly through tweets. However, Twitter limits users to convey a message of a maximum of 280 characters.
Hence, one has to be very creative and precise while writing Content on Twitter. If you do it rightly, then users would retweet your tweet, and your reach will increase.
Twitter is the most powerful social media platform in India to create brand awareness. If you wish to share content in the short text, then Twitter is favorable for you as it is a top 5 social networking sites in india.
Number of social media users in india 2020 per month: 320 million.
Pinterest is a new social media app 2020 that was launched in the year 2010. It is a visual-based social media platform where users pin (share) various visual Content.
Any company can show its presence on Pinterest by merely sharing a part of their niche. It is beneficial if you regularly maintain your boards on Pinterest to grow.
Pinterest is beneficial for you if you are selling for females as statistically; 85% of the users on Pinterest are women. Pinterest is an ideal social media platform if you are looking for any designs.
Total social media users in india 2020 per month: 300 million.
LinkedIn was launched in the year 2020. It is a job searching site where job seekers upload their resume.
You don’t have to apply for jobs, give interviews, and wait for the response anymore. All you have to do is create your resume and upload it on LinkedIn.
More than that, it has also evolved into a social media platform where users can share Content and connect.
When it comes to professionalism, LinkedIn is the best! One must create a professional profile to get noticed on linked in. It is the most used social media in India to get online jobs.
Per month social media users in india 2020: 294 million.
Snapchat was launched in the year 2011. This social media platform focuses on sharing pictures and videos in story form. Snapchat is famous for its filters.
Other features of Snapchat are bitmoji (where you can create your Avatar which suits your personality), streaks with friends, send snaps privately to your friends, and many more.
Applications like Instagram and Facebook came up with the story format, which gradually affected the growth of Snapchat.
Although Snapchat still comes under the top 15 most used social media platforms in the world. If you are thinking of promoting your business on Snapchat, you can still do it!
Number of active users per month (Approximately): 255 million.
The telegram was launched in the year 2013. It is a simple messaging app that is focused on security and speed.
Telegram groups and channels can be used for business purposes. Telegram is the best new social media apps of 2020 as one can add as many as 2 lakh members to a group.
Moreover, telegram also provides granular control to manage such groups and channels.
If you want to build a community, then telegram is a perfect newest social media platform in India 2020 for users.
Social media users in india: 400 million every month.
WhatsApp was launched in the year 2009. WhatsApp is an instant messaging platform that allows users to share text, media, links, images, and many more.
The growth of WhatsApp is exceptionally massive. Nowadays, almost every smartphone user has WhatsApp on their phone.
WhatsApp is the most used social media in India, It has many features like group video calls, stories, etc. Around 500 million users update their WhatsApp status daily.
WhatsApp is not like other social media sites like Facebook and Instagram, but it is ideal for connecting with your customers.
Number of active users: 2 billion.
Quora was launched in the year 2010. It is a social media platform where its community of users answers questions.
If you want to confirm your authority or spread brand awareness, Quora is perfect for you.
You can even use Quora to know your audience and generate organic awareness about your brand.
Quora is even visible on google search, which means that if a person searches something on Google, then Quora’s answers will also appear in the search results.
If you are looking for any answer in any niche, Quora is a solution for you! One can even use Quora to answer the questions of their audience.
Number of social media users in India 2020: 300 million.
Reddit is a top 5 social networking sites in India since 2005. The primary motive of Reddit is social news aggregation.
This social media platform allows you to publish content and vote on the content. It is decided by voting whether the post rank up or down.
Reddit bills itself as a front page of the internet. It contains thousands of individual communities according to a different niche.
For marketing on Reddit, all you are supposed to do is creatively post about your brand as it is the best new social media app of 2020.
Number of active social media users in India 2020: 100 million.